Overview

The Fiber Optic Academy website needed a revamp to enhance its user experience, improve navigation, and align its design with modern e-learning standards. The primary goals were to increase course signups, simplify content access, and provide a seamless, user-friendly interface for both prospective and enrolled students.

Challenge

The existing website faced several challenges:

• Confusing Navigation: Users struggled to find course offerings and key information.
• Outdated Design: The interface lacked visual appeal and did not reflect the academy's forward-thinking mission.
• Mobile Unfriendliness: The site’s responsiveness was limited, leading to poor usability on mobile devices.
• Low Conversion Rates: Visitors were not easily converting into signups or inquiries due to unclear CTAs (calls-to-action).

Research

Objective: To identify pain points and opportunities for improvement.

Research Methods:

• User Interviews: Conducted interviews with 10 current students and 5 prospective students to understand their needs and frustrations.
• Heuristic Evaluation: Audited the current site for usability issues.
• Competitor Analysis: Analyzed design and features of leading e-learning platforms.
• Analytics Review: Examined website metrics to understand user behavior and drop-off points.

Key Findings:

1. Users wanted clear navigation and fewer steps to enroll in courses.